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Search Engine Optimization(SEO,SMO)|Digital Marketing Training in Lucknow

SEO Training


In simple terms, digital marketing is promoting products, brands via one or more forms of electronic media. Digital marketing differs from regular marketing in that it involves the use of channels and methods that allow an organization to examine marketing campaigns and understand what works and what does - usually in real time. Digital marketing activities are the optimization of search engines (SEO),search engine marketing (SEM), content marketing, marketing influencers, automation of content, marketing campaign, marketing and e-commerce, social media marketing, social media optimization, email marketing, display advertising, e-books, optical discs and games and other forms of digital media. It also expands to non-Internet channels digital media, such as mobile phones (SMS and MMS), callback and pending mobile ringtones.

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First Module - Digital Marketing Fundamental & Concept
  • What are Digital Marketing, Online Marketing, and Internet Marketing?
  • How to Get Traffic – Direct (Free), Search Engine (Free), SEM/PPC (Paid), and SMO (Free)
  • What is SEO (Search Engine Optimization)?
  • Why we use/do SEO?
  • Part of SEO - On Page Optimization (On site work), Off Page Optimization (Off site work)
  • What is Search Engine?
  • Major Search Engines - Google, MSN (Bing), Yahoo etc
  • How search engines work?
  • Older Vs New SEO Process
  • Black Hat SEO / White Hat SEO/Gray Hat SEO
  • SEO Starts before Website
  • Proper Topic Selection
  • Target Audience Selection
  • Web Hosting & Domain Name
  • Static Vs Dynamic Websites
Second Module- SEO (On Page)
  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags - Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • Why is Alexa Rank Important?
Third Module- SEO (Off Page)
  • What is Off-page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?
  • Directory Submissions
  • Article writing and submissions
  • Press Release writing and submissions
  • Blog posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)
Fourth Module- Search Engine Algorithm
Basics
  • What is Search Engine Algorithms?
  • How Algorithms Works?
  • Why Search Engine need to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why Search Engine penalize a website?
Advanced
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

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